Blog | MO50

We want personalisation, not choice

Written by Dallas Davison, Michael Hogue and Ali Hogue. | Feb 12, 2021 8:25:00 AM
We’re going to get a little philosophical here and make this statement: people in the modern world want lots of choice in their lives. They want options when it comes to making decisions. And with modern technology, information is abundant – providing so many options for everything we do.
 
​But when it comes to professional services, we don’t agree with the philosophy that ‘the more options, the better.’ We believe that the best solution should be provided, not 16 different options. And we believe that as financial advisers, our job is to do just that. We research, look at data, and give our clients the best possible financial plan using our expertise. We don’t want to give never-ending options. We want to give advice, not choice.
 
It’s almost a bit of a warning sign if your financial adviser gives you an abundance of options when it comes to your superannuation and investment strategies. Of course, there are many ways you can approach something, but your adviser should know which way is right for you.
 
Often, our clients are experts in their fields – whether they are a plumber, an electrician, a teacher or a consultant – and they don't have the time to research and weigh up so many options. Who does? They prefer to leave it to us as the financial experts, and focus on whatever it is that they do best.
 
As financial advisers, we have the ability to pattern-match our clients’ needs. What that means is we look at their financial patterns and then make a plan to best suit that particular client. What works for one person won’t work for another – and that’s why we’re here.
 
We wouldn’t blame you if you now think that we follow a bit of a ‘top-down’ approach to giving financial advice here at Money Over 50. But the truth is, we listen to our clients and always work collaboratively to get the best results. We don’t need to give them options, because once we know our clients’ goals, we can tailor our advice to get the best possible outcome for them. We’re not saying other plans won’t work – we’re just saying we have confidence in ours because we see our clients achieving their goals consistently. Goals can change, of course, but so do plans – and that’s what we’re here to help you with.

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